ISO9001, marketing necessity or real quality commitment?
ISO processes? The only result is an increase of administrative tasks for everyone, taking a lot of time to be completed. The management just needs the certificate for new commercial deals while it annoys everyone in the organization. It doesn’t add any comfort to our daily work.
True! The only reason for improving quality is nothing but a way to help us to get new deals, to create value, to continue to grow, to create employment and to get richer!
All of these require our customers to continue buying our products or services. They will only do so if they are convinced of the real quality of what we are proposing and because they know our company implements everything needed in order to increase satisfaction.
It goes well beyond taking into account their satisfaction; it even covers understanding, meeting and anticipating their requirements.
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