How ISO standards support and benefit the media
media
Every single working day, there are hundreds of new references to ISO on media sites on the Internet, reflecting growing awareness of the contribution of ISO standards to providing confidence in products and services. However, many journalists and other media professionals are probably unaware of the substantial role played by ISO standards in supporting their own industry.
The latest issue of ISO Focus magazine features “ISO and the Media”. It showcases standards that have widely disseminated innovative technological advances in the media industry, increasing its viability.
They have also facilitated the explosive growth of new communication media, such as CDs and DVDs. Other standards, such as for digital file formats and office printing equipment have changed the way we work.
The feature includes articles on the JPEG and MPEG standards for digital compression with respective applications to still photography, video CD and MP3, and digital TV set top boxes and DVD. JPEG is widely used not only by the media but by millions of members of the public to send photo files via e-mail, while MPEG has helped generate the multi-million dollar DVD industry. JPEG and MPEG standards between them have three times been honoured by Emmy Awards bestowed by the US television industry.
The ISO Focus feature includes articles on ISO standards – and joint standards developed with its partner, the International Electrotechnical Commission (IEC) – which are key tools for different sectors of the media industry.
They include standards for photography, images and videos, the digital cinema, office printing equipment and Universal Plug and Play. This is an innovative technology that will not only allow you to switch the lights on/off or watch your pet while away, but archive files that you can view on a TV, PC or mobile phone wherever you may be.
full text iso.org
